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Planning and managing a public relations campaign: A step-by-step guide /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Crest Publishing House,
2003.
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Table of Contents:
- 1. Planning and managing can be fun! 2. Public Relations function in context 3. Starting the planning process 4. Analysis 5. Setting objectives 6. Knowing the publics and messages 7. Strategy and tactics 8. Timescales and resources 9. knowing what