Bursk, E. C., & Greyser, S. A. (1968). Advanced cases in marketing management. Prentice Hall.
Chicago Edition CitationBursk, Edward C., and Setphen A. Greyser. Advanced Cases in Marketing Management. London: Prentice Hall, 1968.
MLA Edition CitationBursk, Edward C., and Setphen A. Greyser. Advanced Cases in Marketing Management. Prentice Hall, 1968.
Warning: These citations may not always be 100% accurate.