Business to business marketing: Analysis & practice in a dynamic environment /

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Bibliographic Details
Main Author: Vitale, Robert P.
Other Authors: Giglierano, Joseph J.
Format: Printed Book
Language:English
Published: Australia: Thomson South-Western, 2002.
Table of Contents:
  • 1. Introduction to Business-to-business marketing2. Classifying customers, organizations, and markets 3. Organizational buying and buyer behaviour 4. Legal and political environment 5. Concepts and context of buisness strategy 6. Assessing and forecast

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