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Business to business marketing: Analysis & practice in a dynamic environment /

書誌詳細
第一著者: Vitale, Robert P.
その他の著者: Giglierano, Joseph J.
フォーマット: Printed Book
言語:English
出版事項: Australia: Thomson South-Western, 2002.
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245 |a Business to business marketing:  |b Analysis & practice in a dynamic environment /  |c Robert P. Vitale 
260 |a Australia:  |b Thomson South-Western,  |c 2002. 
300 |a 534 p. 
505 |a 1. Introduction to Business-to-business marketing2. Classifying customers, organizations, and markets 3. Organizational buying and buyer behaviour 4. Legal and political environment 5. Concepts and context of buisness strategy 6. Assessing and forecast 
700 |a Giglierano, Joseph J. 
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