|
|
|
|
LEADER |
00883nam a2200181Ia 4500 |
008 |
150624b xxu||||| |||| 00| 0 eng d |
020 |
|
|
|a 9812406077
|
020 |
|
|
|a 9812406077
|
082 |
|
|
|a 658.84
|
100 |
|
|
|a Vitale, Robert P.
|
245 |
|
|
|a Business to business marketing:
|b Analysis & practice in a dynamic environment /
|c Robert P. Vitale
|
260 |
|
|
|a Australia:
|b Thomson South-Western,
|c 2002.
|
300 |
|
|
|a 534 p.
|
505 |
|
|
|a 1. Introduction to Business-to-business marketing2. Classifying customers, organizations, and markets 3. Organizational buying and buyer behaviour 4. Legal and political environment 5. Concepts and context of buisness strategy 6. Assessing and forecast
|
700 |
|
|
|a Giglierano, Joseph J.
|
942 |
|
|
|c TXT
|
999 |
|
|
|c 53685
|d 53685
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_840000000000000_VIT_B
|7 0
|9 53663
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 658.84 VIT/B
|p 76969
|r 2014-12-10
|w 2012-10-27
|y TXT
|