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Principles of marketing /

Bibliografske podrobnosti
Glavni avtor: Kotler, Philip
Drugi avtorji: Armstrong, Gary
Format: Printed Book
Jezik:English
Izdano: Delhi : Pearson Education, 2002.
Izdaja:9th ed.
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245 |a Principles of marketing /  |c Philip Kotler 
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260 |a Delhi :  |b Pearson Education,  |c 2002. 
300 |a 785 p.+ 
505 |a 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine 
650 |x Marketing. 
700 |a Armstrong, Gary 
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