Public relations practices: Managerial case studies and problems /

Библиографические подробности
Другие авторы: Center, Allen H., Jackson, Patrick, Smith, Stacey, Stansberry, Frank R.
Формат: Printed Book
Язык:English
Опубликовано: New Delhi: Prentice-Hall of India, 2003.
Редактирование:6th ed.
Предметы:
Public relations
Оглавление:
  • 1. Purposes of public relations 2. How public relations deals with problems and opportunities 3. Employee relations 4. Community relations 5. Investor relations 6. Consumer relations 7. Media relations 8. Public issue campaigns and debates 9. Cris

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