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Consumer behaviour /
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New Delhi :
Vikas Publishing House,
2001.
|
| Edição: | 9th ed. |
Sumário:
- 1. Consumer behavior and consumer research 2. How consumer analysis affects business strategy 3. Consumer decision process 4. Pre-purchase processes: Need recognition, search, and evaluation 5. Purchase 6. Post-purchase processes: Consumption and eva