Načítá se...
Consumer behaviour /
| Hlavní autor: | |
|---|---|
| Další autoři: | , |
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
New Delhi :
Vikas Publishing House,
2001.
|
| Vydání: | 9th ed. |
Obsah:
- 1. Consumer behavior and consumer research 2. How consumer analysis affects business strategy 3. Consumer decision process 4. Pre-purchase processes: Need recognition, search, and evaluation 5. Purchase 6. Post-purchase processes: Consumption and eva