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|a 658.8342
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| 100 |
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|a Blackwell, Roger D.
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| 245 |
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|a Consumer behaviour /
|c Roger D. Blackwell ..et. al.
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| 250 |
|
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|a 9th ed.
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| 260 |
|
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|a New Delhi :
|b Vikas Publishing House,
|c 2001.
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| 300 |
|
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|a xx, 570 p.
|
| 505 |
|
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|a 1. Consumer behavior and consumer research 2. How consumer analysis affects business strategy 3. Consumer decision process 4. Pre-purchase processes: Need recognition, search, and evaluation 5. Purchase 6. Post-purchase processes: Consumption and eva
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| 700 |
|
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|a Miniard, Paul W.
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| 700 |
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|a Engel, James F.
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| 942 |
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