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McQuail's mass communication theory /
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
London :
Sage Publications,
2000
|
| Vydání: | 5th ed. |
| Témata: |
Obsah:
- 1. Introduction: First approaches 2. Rise of mass media 3. Concepts and models 4. Theory of media and theory of society 5. Mass communication and culture 6. New media - New theory 7. Normative theories of media and society 8. Media structure and pe