APA Edition Citation

Kapoor, J. (2001). Twenty four brand mantras: Finding a place in the minds and hearts of consumers. Response Books.

Chicago Edition Citation

Kapoor, Jagdeep. Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. New Delhi: Response Books, 2001.

MLA Edition Citation

Kapoor, Jagdeep. Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. Response Books, 2001.

Warning: These citations may not always be 100% accurate.