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Customer relationship management /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Tata McGraw-Hill,
2002.
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Table of Contents:
- 1. Customer relationship management is not an option 2. Customer service/sales profile 3. Managing your customer service/sales profile 4. Choosing you CRM strategy 5. Managing and sharing customer data 6. Tools for capturing customer information 7.