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Retailing: Environment and operations /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Australia:
Thomson Learning,
2002.
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Table of Contents:
- 1. Introduction to the retailing environment 2. Structural change in the retail environment 3. Market structure and control: Retailing structures 4. Managing in good times and bad: Dealing with booms and slumps 5. Strategic marketing planning for reta