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Retailing: Environment and operations /

Bibliographic Details
Main Author: Newman, Andrew J
Other Authors: Cullen, Peter
Format: Printed Book
Language:English
Published: Australia: Thomson Learning, 2002.
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300 |a 496p 
505 |a 1. Introduction to the retailing environment 2. Structural change in the retail environment 3. Market structure and control: Retailing structures 4. Managing in good times and bad: Dealing with booms and slumps 5. Strategic marketing planning for reta 
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