Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo
Format: Printed Book
Language:English
Published: New Delhi : Tata Mcgraw-Hill, 2003.
Edition:3rd ed.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8 ZEI/S
658.809 ZEI/S
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