|
|
|
|
| LEADER |
01070nam a2200193Ia 4500 |
| 008 |
121027s9999 xx 000 0 eng d |
| 999 |
|
|
|c 53154
|d 53154
|
| 020 |
|
|
|a 9780070530423
|
| 082 |
|
|
|a 658.8
|
| 100 |
|
|
|a Zeithaml, Valarie A.
|
| 245 |
|
|
|a Services marketing :
|b integrating customer focus across the firm /
|c Valarie A. Zeithaml and Mary Jo Bitner
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a New Delhi :
|b Tata Mcgraw-Hill,
|c 2003.
|
| 300 |
|
|
|a xx, 668 p.
|
| 505 |
|
|
|a 1. Consumer behavior in services 2. Customer expectations of service 3. Customer perceptions of service 4. Understanding customer expectations and perceptions through marketing research 5. Building customer relationships 6. Service recovery 7. Servi
|
| 700 |
|
|
|a Bitner, Mary Jo
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_ZEI_S
|7 0
|9 53132
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 4
|m 2
|o 658.8 ZEI/S
|p 76268
|q 2021-09-30
|r 2021-04-09
|s 2021-04-09
|w 2012-10-27
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_809000000000000_ZEI_S
|7 0
|9 386175
|a CMS
|b CMS
|c ST1
|d 2019-07-03
|i 8569
|l 0
|o 658.809 ZEI/S
|p cms8569
|r 2019-07-03
|w 2019-07-03
|y BK
|