APA Edition Citation

Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). Tata Mcgraw-Hill.

Chicago Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. New Delhi: Tata Mcgraw-Hill, 2003.

MLA Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Tata Mcgraw-Hill, 2003.