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Services marketing: Indian perspective /
Κύριος συγγραφέας: | |
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Μορφή: | Printed Book |
Γλώσσα: | English |
Έκδοση: |
New Delhi :
Excel Books,
2002.
|
Θέματα: |
Πίνακας περιεχομένων:
- 1. Services marketing: Conceptual issues 2. Tourism and travel services 3. Transportation and logistics services 4. Financial services 5. Information technology and communication services 6. Media services marketing 7. Health care services 8. Profe