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Strategic marketing /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
London:
Routledge,
2000.
|
Table of Contents:
- 1. Marketing strategy 2. Portfolio analysis 3. Analysis of the business enterprise 4. Industry analysis 5. Market analysis 6. Analysing competition 7. Analysing the business environment 8. Analysing the customer in the market place 9. Sustainable