लोड हो रहा है...
Integrated advertising, promotion & marketing communications /
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | Printed Book |
| भाषा: | English |
| प्रकाशित: |
New Delhi :
Prentice Hall of India,
2002.
|
विषय - सूची:
- 1. Integrated marketing communications 2. Ethics and social responsibility in marketing communications 3. Promotions opportunity analysis 4. Corporate image and brand management 5. Consumer buyer behaviors 6. Business-to-business buyer behaviors 7.