APA Edition Citation

Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion & marketing communications. Prentice Hall of India.

Chicago Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. New Delhi: Prentice Hall of India, 2002.

MLA Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Prentice Hall of India, 2002.