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Guide to web marketing: Successful promotion on the net /

Bibliographic Details
Main Author: Judy Davis
Format: Printed Book
Language:English
Published: New Delhi : Crest Publishing House, 2003.
Table of Contents:
  • 1. Internet: New medium 2.Consumers online 3.Market review 4.User benefits 5.Strategy and responsibilities 6.Developing a web campaign 7.Developing a web site 8.Selling online 9.Advertising on the web 10.Law and cyberspace 11.Research and evaluatio