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New perspectives on rural marketing /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Mumbai:
Jaico publishing house,
2002.
|
Table of Contents:
- 1.Profile of rural marketing 2.Profile of rural consumer 3.Rural market research 4.Product: Heart of ruralmarketing 5.Rural pricing: Strategies 6.Strategies to be adopted for rural distribution 7.Sales force management for rural marketing 8. Rural