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Women in advertising /

Podrobná bibliografie
Hlavní autor: Kaptan, Sanjay
Další autoři: Subramanian, V P
Médium: Printed Book
Jazyk:English
Vydáno: Jaipur: Book Enclave, 2001.
Obsah:
  • 1. Women - General perspective 2. Women and media 3. Advertising in India 4. Advertisements on women 5. Role of television in women's development 6. Advertising in the television-media 7. Role portrayal of women in television advertisements 8. Analysis of