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Consumer behaviour in Indian perspective: Text and cases /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Mumbai:
Himalaya publishing house,
2001.
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Table of Contents:
- 1. Introduction and overview to the study of consumer behaviour 2. Individual determinants of consumer behaviour 3. Social processes 4. Consumer decision making and after sales issues 5. Applications and ethics 6. Industrial buyer and services marketing 7