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New Product strategy and Management /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Mumbai:
Himalaya publishing house,
2001.
|
Table of Contents:
- 1. Overview and Preparation 2. Concept Generation 3. The Concept Evaluation System 4. Commercialisation 5. Overview of new Product Launches in India 6. Organising and control of the New Product Function