APA Edition Citation

Mercer, D. (1998). Marketing strategy: Challenge of the external environment. Sage Publishers.

Chicago Edition Citation

Mercer, David. Marketing Strategy: Challenge of the External Environment. London: Sage Publishers, 1998.

MLA Edition Citation

Mercer, David. Marketing Strategy: Challenge of the External Environment. Sage Publishers, 1998.

Warning: These citations may not always be 100% accurate.