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Developing a market orientation /

Bibliographic Details
Other Authors: Deshpande, Rohit (Editor)
Format: Printed Book
Language:English
Published: Thousand Oaks: Sage Publications, 1999.
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245 |a Developing a market orientation /  |c edited by Rohit Deshpande 
260 |a Thousand Oaks:  |b Sage Publications,  |c 1999. 
300 |a 320 p. 
505 |a 1. Market Orientation: Construct, Research propositions and managerial implications. 2. Effect of market orientation on business profitability. 3. Corporate culture, customer orientation, and innovativeness in Japanese firms: Quadrad analysis. 4. Marke 
700 |a Deshpande, Rohit  |e editor. 
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