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Craft of copywriting /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Response Books,
2000.
|
Table of Contents:
- 1. So you've joined an ad agency, so what 2. Creative spark 3. Principle of show, don't tell 4. Sell the sizzle, not the steak 5. Anatomy of a press ad 6. Loch ness monster 7. Agency brief and advertising strategy 8. Creative brief and creative strategy