Chargement en cours...
Craft of copywriting /
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi :
Response Books,
2000.
|
Table des matières:
- 1. So you've joined an ad agency, so what 2. Creative spark 3. Principle of show, don't tell 4. Sell the sizzle, not the steak 5. Anatomy of a press ad 6. Loch ness monster 7. Agency brief and advertising strategy 8. Creative brief and creative strategy