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| 020 |
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|a 8170368979
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| 082 |
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|a 659.132
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| 100 |
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|a Valladares, June A.
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| 245 |
|
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|a Craft of copywriting /
|c June A. Valladares
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| 260 |
|
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|a New Delhi :
|b Response Books,
|c 2000.
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| 300 |
|
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|a 285 p.
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| 505 |
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|a 1. So you've joined an ad agency, so what 2. Creative spark 3. Principle of show, don't tell 4. Sell the sizzle, not the steak 5. Anatomy of a press ad 6. Loch ness monster 7. Agency brief and advertising strategy 8. Creative brief and creative strategy
|
| 942 |
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|c BK
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| 999 |
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|c 51934
|d 51934
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|b UL
|c ST1
|d 2012-10-27
|l 1
|o 659.132 VAL/C
|p 74859
|r 2017-10-10
|s 2017-06-14
|w 2012-10-27
|y BK
|