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Mass marketing of politics: Democracy in an age of manufactu red images /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Thousand Oaks:
Sage Publications,
1999.
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Table of Contents:
- 1. Impact of marketing on democracy 2. From party politics to mass marketing 3. ABC's of marketing 4. Information highway 5. Strategy 6. Art of crafting an image 7. Permanent campaign 8. Solution.