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Mass marketing of politics: Democracy in an age of manufactu red images /

Bibliographic Details
Main Author: Newman, Bruce I.
Format: Printed Book
Language:English
Published: Thousand Oaks: Sage Publications, 1999.
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245 |a Mass marketing of politics:  |b Democracy in an age of manufactu red images /  |c Bruce I. Newman 
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300 |a 165 p. 
505 |a 1. Impact of marketing on democracy 2. From party politics to mass marketing 3. ABC's of marketing 4. Information highway 5. Strategy 6. Art of crafting an image 7. Permanent campaign 8. Solution. 
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