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This is PR: Realities of Public Relations /
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Australia:
Wadsworth Publishers,
2000.
|
| Edição: | 7th ed. |
Sumário:
- 1. Public relations: role, origins and trends affecting the future 2. Research for PR 3. Theory, ethics and laws affecting PR practice 4. PR in action.