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This is PR: Realities of Public Relations /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Australia:
Wadsworth Publishers,
2000.
|
| Edizione: | 7th ed. |
Sommario:
- 1. Public relations: role, origins and trends affecting the future 2. Research for PR 3. Theory, ethics and laws affecting PR practice 4. PR in action.