Caricamento...

This is PR: Realities of Public Relations /

Dettagli Bibliografici
Autore principale: Newsom, Doug
Natura: Printed Book
Lingua:English
Pubblicazione: Australia: Wadsworth Publishers, 2000.
Edizione:7th ed.
Sommario:
  • 1. Public relations: role, origins and trends affecting the future 2. Research for PR 3. Theory, ethics and laws affecting PR practice 4. PR in action.