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This is PR: Realities of Public Relations /

Bibliographische Detailangaben
1. Verfasser: Newsom, Doug
Format: Printed Book
Sprache:English
Veröffentlicht: Australia: Wadsworth Publishers, 2000.
Ausgabe:7th ed.
Inhaltsangabe:
  • 1. Public relations: role, origins and trends affecting the future 2. Research for PR 3. Theory, ethics and laws affecting PR practice 4. PR in action.