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This is PR: Realities of Public Relations /
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
Australia:
Wadsworth Publishers,
2000.
|
| Vydání: | 7th ed. |
Obsah:
- 1. Public relations: role, origins and trends affecting the future 2. Research for PR 3. Theory, ethics and laws affecting PR practice 4. PR in action.