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Consumer behavior /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Chennai:
All India Publishers & Distributors,
1999.
|
Table of Contents:
- 1. Psychological core 2. Process of making decisions 3. Consumer's culture 4. Consumer behavior outcomes 5. Consumer welfare.