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Customer-driven services management /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi :
Response Books,
1999.
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Sommario:
- 1. Services today 2. Distinguishing characteristics 3. Developing the service product 4. Knowing the customer 5. Marketing of services 6. Attaining high quality 7. Realising people potential 8. Strategies for growth 9. Managing information 10. Some select