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Customer-driven services management /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Response Books,
1999.
|
Table of Contents:
- 1. Services today 2. Distinguishing characteristics 3. Developing the service product 4. Knowing the customer 5. Marketing of services 6. Attaining high quality 7. Realising people potential 8. Strategies for growth 9. Managing information 10. Some select