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Managerial economics: Applications, strategy and tactics. /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Cincinnati:
South-Western College Publishing,
1999.
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Sommario:
- 1. Introduction to managerial decision making 2. Demand and forecasting 3. Production and cost 4. Pricing and output decisions: strategy and tactics 5. Long-term investment decisions and risk management.