APA Edition Citation

Herbig, P. A. (1999). Handbook of cross-cultural marketing. Jaico.

Chicago Edition Citation

Herbig, Paul A. Handbook of Cross-cultural Marketing. Mumbai: Jaico, 1999.

MLA Edition Citation

Herbig, Paul A. Handbook of Cross-cultural Marketing. Jaico, 1999.

Warning: These citations may not always be 100% accurate.