APA Edition Citation

Bose, B. S. (1998). Handbook of marketing management. Himalaya Publishing House.

Chicago Edition Citation

Bose, Biplab S. Handbook of Marketing Management. Mumbai: Himalaya Publishing House, 1998.

MLA Edition Citation

Bose, Biplab S. Handbook of Marketing Management. Himalaya Publishing House, 1998.

Warning: These citations may not always be 100% accurate.