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Marketing in the new era : Combating competition in a globalizing economy . /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Sage,
1997.
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Table of Contents:
- 1. Introduction 2.Marketing Myopia 3. Developing new products 4. Managing brand equity 5. The positioning advantage 6. Pricing for results 7. Reaching the customer 8. The direct hit 9. Marketing events 10. The advertising edge 11. Promoting in the field 1