Marketing management: Analysis, planning, implementation and control /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Printed Book
Language:English
Published: New Delhi : Prentice Hall of India, 1997.
Edition:9th ed.
Subjects:
Marketing.
Table of Contents:
  • Understanding marketing management. 2. Analyzing marketing opportunities. 3.Developing marketing strategies.4. Planning marketing programs. 5. Managing the marketing effort.

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