Caricamento...
Marketing management: Analysis, planning, implementation and control /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi :
Prentice Hall of India,
1997.
|
| Edizione: | 9th ed. |
| Soggetti: |
Sommario:
- Understanding marketing management. 2. Analyzing marketing opportunities. 3.Developing marketing strategies.4. Planning marketing programs. 5. Managing the marketing effort.