Φορτώνει......
Marketing management: Analysis, planning, implementation and control /
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
New Delhi :
Prentice Hall of India,
1997.
|
| Έκδοση: | 9th ed. |
| Θέματα: |
Πίνακας περιεχομένων:
- Understanding marketing management. 2. Analyzing marketing opportunities. 3.Developing marketing strategies.4. Planning marketing programs. 5. Managing the marketing effort.