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LEADER |
00825nam a2200193Ia 4500 |
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150624b xxu||||| |||| 00| 0 eng d |
020 |
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|a 8120311787
|
020 |
|
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|a 8120311787
|
082 |
|
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|a 658.8
|
100 |
|
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|a Kotler, Philip
|
245 |
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|a Marketing management:
|b Analysis, planning, implementation and control /
|c Philip Kotler
|
250 |
|
|
|a 9th ed.
|
260 |
|
|
|a New Delhi :
|b Prentice Hall of India,
|c 1997.
|
300 |
|
|
|a 789 p.
|
505 |
|
|
|a Understanding marketing management. 2. Analyzing marketing opportunities. 3.Developing marketing strategies.4. Planning marketing programs. 5. Managing the marketing effort.
|
650 |
|
|
|x Marketing.
|
942 |
|
|
|c BK
|
999 |
|
|
|c 48510
|d 48510
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_KOT_M
|7 0
|9 48488
|a UL
|b UL
|c ST1
|d 1998-09-01
|l 14
|m 8
|o 658.8 KOT/M
|p 70613
|r 2021-09-02
|s 2021-07-26
|v 275.00
|w 2012-10-27
|y BK
|