Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Delhi: Prentice Hall of India, 1997.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. Prentice Hall of India, 1997.
Warning: These citations may not always be 100% accurate.