APA Edition Citation

McCarthy, D. J., Curran, J. R., & Minichiello, R. J. (1996). Business policy and strategy: Concepts and readings (4th ed.). AITBS.

Chicago Edition Citation

McCarthy, Daniel J., Joseph R. Curran, and Robert J. Minichiello. Business Policy and Strategy: Concepts and Readings. 4th ed. Delhi: AITBS, 1996.

MLA Edition Citation

McCarthy, Daniel J., et al. Business Policy and Strategy: Concepts and Readings. 4th ed. AITBS, 1996.