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Principles of marketing /
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Printed Book |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
New Delhi :
Prentice Hall of India,
1997.
|
| Edisyon: | 7th ed. |
| Konular: |
İçindekiler:
- 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing