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Principles of marketing /

Bibliografske podrobnosti
Glavni avtor: Kotler, Philip
Drugi avtorji: Armstrong, Gary
Format: Printed Book
Jezik:English
Izdano: New Delhi : Prentice Hall of India, 1997.
Izdaja:7th ed.
Teme:
Kazalo:
  • 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing