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Principles of marketing /
| Autor principal: | |
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| Outros Autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New Delhi :
Prentice Hall of India,
1997.
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| Edição: | 7th ed. |
| Assuntos: |
Sumário:
- 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing