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Principles of marketing /

ग्रंथसूची विवरण
मुख्य लेखक: Kotler, Philip
अन्य लेखक: Armstrong, Gary
स्वरूप: Printed Book
भाषा:English
प्रकाशित: New Delhi : Prentice Hall of India, 1997.
संस्करण:7th ed.
विषय:
विषय - सूची:
  • 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing